Marcel Dassault as guest at French TV show “The walk of the century”, May 29th, 1975. Le Patrón is surrounded by his “babies”…and an “American enemy”. His company was in the middle of the NATO “Contract of the Century” contest seeking to replace the F-104G. Dassault developed for that a more powerful (SNECMA M-53 engined) and advanced variant of their latest Mirage, the F1 M-53 -the one near Dassault’s left arm. They came second-best behind the Americans and their YF-16.